ConsenSys-built Layer 2 community Linea is introducing a loyalty NFT marketing campaign to spice up exercise on its testnet.
This system will reward customers with NFTs for performing sure duties associated to utilizing the testnet, in response to a weblog submit. The plan goals to assist stress the community and check actions at scale forward of the community’s mainnet launch anticipated within the coming months.
The weekly challenges will contain utilizing bridging protocols constructed on the Linea testnet together with Hop Protocol, Celer Community, Multichain and Connext. Bridging refers back to the switch of digital property throughout completely different networks.
The marketing campaign follows related ones run by Layer 2 networks Arbitrum, Optimism and Polygon that each one used the loyalty platform Galxe, which will even be utilized by Linea.
Layer 2 loyalty campaigns
The campaigns have usually resulted in giant will increase in exercise on Layer 2 networks, generally inflicting congestion on the community. Arbitrum’s Odyssey marketing campaign even resulted in charges briefly rising increased than on the Ethereum mainnet, a suboptimal end result for a supposed scaling resolution.
The packages have been focused by airdrop farmers who use networks within the hope of assembly necessities to obtain precious tokens sooner or later. Whereas the campaigns haven’t been straight used as standards for receiving airdrops, utilizing the networks to do the outlined duties might have boosted possibilities of getting them.
Layer 2 networks together with Optimism and, most not too long ago, Arbitrum, have carried out airdrops that resulted in windfalls for some earlier customers.