Copenhagen Vogue Week, Scandinavia’s premier trend occasion, has teamed up with the posh cellular fashion sport, Drest, which can enable customers to have their very own little bit of enjoyable by styling avatars and assembling streetwear outfits, all inside Drest’s digital area.
From August 7 to August 12, customers can have interaction in every day in-game challenges that evoke the ambiance of the entrance row at runway reveals and seize the essence of famend road fashion photographers akin to Phil Oh and Tommy Ton.
The collaboration isn’t just a nod to immersive digital trend, but in addition a celebration of Nordic manufacturers, together with Ganni, Stay, Cecilie Bahnsen, and Stine Goya. These manufacturers will probably be showcased towards the backdrop of iconic Danish locales, integrating model narratives with the wealthy tapestry of Denmark’s cultural landmarks.
Launched in 2019, Drest performs host to over 260 luxurious manufacturers, together with trend powerhouses like Gucci, Prada, and Burberry. These partnerships are facilitated by on-line retailer Farfetch and direct model associations.
“Lately, Copenhagen Vogue Week has established itself as one of the vital enjoyable, energetic and playful showcases internationally,” stated Drest founder and CEO Lucy Yeomans.
Previous to Drest, Yeomans served as editor-in-chief at Web-a-Porter journal Porter and Harper’s Bazaar UK.
She additionally remarked on the sustainability ethos of those showcased manufacturers, a component that permits for customers to raised uncover “purpose-led manufacturers.”
The sport’s challenges are rooted in real-world occasions and luxurious manufacturers, permitting gamers to fashion a mannequin avatar. As soon as a problem is accomplished, the neighborhood votes on the ultimate look. Digital wearables throughout the sport might be acquired at no cost, earned, or bought.
$19M Funding Spherical
In June, Drest introduced its funding spherical of $19.1 million, bringing its complete funding to $38.2 million.
At present, Drest operates exterior of in the present day’s Web3 framework. Nonetheless, it shared that the newly raised capital is already earmarked for the event of a “metaverse-enabled” model of the present product. Gamers would have the ability to have enhanced social interactions throughout the sport and a variety of moreover branded challenges designed to raise the participant expertise.
Drest’s trajectory additionally consists of capitalizing on its “250% year-on-year person base progress.” The corporate is exploring further video games throughout the Web3 and way of life domains, with analysis and improvement initiatives slated for the subsequent 18 months.
The corporate beforehand collaborated with the Oetker Assortment luxurious hospitality group, which included iconic resort places just like the Eden Rock at Saint Barths and Le Bristol Paris. Each places had been built-in into Drest’s in-game trend challenges. In March, Drest and Le Bristol debuted their NFT assortment, Le Bristol Unlocked.