Music icon and enterprise mogul Snoop Dogg has taken one more vital stride in increasing his blockchain-based ecosystem with the launch of the Snoop Dogg Passport Series. Whereas many in Web3 music have continued to hunt new methods to interrupt floor, this newest digital innovation supplies followers with a novel alternative to accompany a top-tier rapper on a headlining tour beginning July 7.
Described as a “first-ever evolving tour collectible,” the Snoop Dogg Passport Sequence seeks to develop the utility of dwell music fandom by granting its holders an array of unique content material and alternatives. From having access to behind-the-scenes footage to particular merchandise, curated playlists, and precedence occasion ticketing, passport collectors will expertise Snoop’s world like by no means earlier than.
A pioneering transfer within the business, the NFT sequence goals to take fan engagement to a brand new stage by leveraging the options of blockchain know-how. This, after all, isn’t Snoop Dogg’s first foray into NFTs, because the rapper has remained significantly lively within the house over time, even turning into a distinguished determine within the improvement and endorsement of many NFTs and crypto-related ventures.
Notably, the Snoop Dogg Passport Sequence was conceived as a collaboration between Denver-based NFT improvement studio Transient Labs and expertise company WME. Though the total provide of the passport has not been introduced, every NFT is out there for about $42 or 0.025 ETH by way of NFT fee processor Crossmint or transacting with a crypto pockets.
Including to the exclusivity of the Passport Sequence, Snoop is introducing Snoop Selects, a curated assortment of NFT paintings from chosen artists, together with distinguished names comparable to Coldie, Terrell Jones, and Alien Queen. This digital paintings assortment shall be airdropped to all Passport holders come July 7.
So thrilled for the primary group of artists of Snoop Selects together with @ALIENQUEENNFT, @Coldie, and @terrelldom! Witness artwork and innovation intersect…
Particular shoutout to our companions @crossmint and @arbitrum!
— Transient Labs (@TransientLabs) June 13, 2023
Snoop Dogg expressed his imaginative and prescient for the Passport Sequence in a press release, stating, “With the Passport sequence, I can provide my followers the chance to journey the world with me – nobody’s ever executed that. I’ve at all times been a pioneer, and digital merch is a part of the long run. I’m hoping different artists can see what I’m doing and proceed to innovate on their very own.”
Within the spirit of pushing the Web3 music house ahead, this pioneering effort certainly signifies a shift in how artists work together with followers within the digital age. Though Snoop’s Passport Sequence is one in all many blockchain-powered fandom ventures making a splash, its distinctive nature might assist set up a brand new paradigm for different artists and dwell acts to observe.
Editor’s notice: This text was written by an nft now workers member in collaboration with OpenAI’s GPT-4.
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